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Telephone Interviewing


Telephone surveys are a form of quantitative market research used to determine and predict attitudes, opinions and behaviors of a particular group based on specific sampling. The results from telephone surveys are traditionally designed to be representative of the population. In order to ensure that your results are representative, it is imperative to survey the right people and make sure that the sample size is sufficiently large.

Validity Research offers both the expertise and technical infrastructure to fulfill your telephone research requirements. We ensure all of the information that is gathered is of the highest quality. Validity Research maintains a state of the art call center specializing in CATI (computer assisted telephone interviewing) research. Our call centres use proprietary software ensuring your data is collected efficiently, on time and within budget. Our call centres are located in the United States and Toronto, Canada. We operate internationally, at all hours of the day with no days off!

Our capabilities include:

  • 225 fully-monitored CATI stations

  • Auto-dialer and predictive dialer settings

  • Crystal clear remote monitoring

  • Private briefing/monitoring rooms

  • Call Center Supervisors and dedicated Project Management team

  • Multi-Lingual Interviewers (up to 17 languages are represented)

    Interviewing Staff and Training

    We strive to recruit and train only the most appropriate individuals for our interviewing staff by utilizing demanding pre-employment screening criteria and focusing on hiring individuals who demonstrate genuine potential to become successful interviewers.All interviewers must complete an ongoing comprehensive training program. Our training session covers the requirements and skills necessary for professional data collection. The training includes extensive practice calling and individual coaching. Interviewers also receive daily pre-calling briefings to address issues specific to current projects, and focus in on project specifics, such as pronunciations. Our interviewers understand that telephone research is a valid scientific activity. They are trained and prepared to collect reliable, accurate data.


    We monitor every interviewer several times during each shift. We provide our interviewers with immediate feedback concerning their interviewing techniques.


    Exceeding industry standards, Validity Research monitors 12% of all interviews and validates 12% of all interviews. Recordings can be available to clients upon request.