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Focus Groups


Focus Groups

A focus group is a group discussion between 8-10 people over a specific topic, led by a well informed moderator who generates discussion via questions and comments. Respondents are encouraged to express their views and opinions on the topic, product, or service being discussed.


Triads and Dyads are essentially the same as focus groups, the only exception being sample size. While focus groups can have up to 20 respondents in each discussion, triads and dyads are limited to three and two respondents respectively.