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Validity Research has substantial experience in political and public opinion polling across North America. We have a consistent track record in conducting accurate and comprehensive public opinion studies to explain voting behaviour, opinion formation, and perceptions about public affairs issues. We have notable accuracy in election polling.

Public affairs polling is about influence, and ultimately influencing the public agenda, no matter what level of government is being targeted. Validity Research provides evidence-based insight, and the services to support your mission. Validity Research conducts research at the municipal and federal level, and uses geographic and demographic segmentation to provide deeper insights into the demographic and regional attributes of the audience you are trying to understand.

We offer a broad range of research and consultancy services in areas such as:

  • Policy analysis

  • Public service announcement, creative testing and copy testing

  • Polling and campaign tracking

  • Program evaluation

  • Communications research for publication to influence the public agenda