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Ethnic Research

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Validity Research has the knowledge and cultural understanding to get in touch with and converse with targeted ethnic groups. The quality of our research affords an unyielding groundwork to sustain your strategic marketing, directorial policy and diversity efforts.Located in the heart of ethnically diverse east end of the city of Toronto, Validity Research has access to multicultural segment of interviewers, many of whom are new immigrants to Canada. In addition, Validity Research has developed a proprietary panel of Ethnic Canadians.