Validity Research specializes in reaching the hard to reach respondent. Validity Research has a staff of professional highly trained executive interviewers who are skilled at reaching business professionals. Our sister company is a staffing and recruitment agency, and as a result we have access to large database of business professionals all across North America at our disposal.
In addition, we have a team of 24, full time, specially trained B2B market research interviewers, who do nothing else besides getting past gatekeepers, building rapport with organizations, and hunt down senior executives to conduct research projects. Many times we employ very specific strategies when communicating with this upper echelon group of respondents. We have been quite successful at very difficult B2B projects